The Famous Amos Ingredients for Success (IFS) Entrepreneurs Initiative is an annual national award program launched by Ferrero North America in 2020. IFS creates pathways for early-stage Black business owners to thrive by providing $150,000 in capital awards, mentorship, networking, and educational resources. Honoring Wally Amos’ legacy and the “Famously You” ethos, this initiative celebrates the qualities that make each business owner unique and fosters long-term success for their businesses.
Application Closes April 23, 2025
Application Closes April 23, 2025
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3 Winners | $150,000 In Awards Ingredients For Success 3 Winners | $150,000 In Awards
Ingredients For Success 3 Winners | $150,000 In Awards Ingredients For Success
3 Winners | $150,000 In Awards Ingredients For Success 3 Winners | $150,000 In Awards
Ingredients For Success 3 Winners | $150,000 In Awards Ingredients For Success
Application
Ingredients
Application
Ingredients
Ingredients
Black small business owners are invited to apply by submitting a short video pitch. Entries are judged by a panel of renowned Black entrepreneurs, and 10 finalists are selected to compete in the next round. Ultimately, three winners will each be awarded $50,000 and access to mentorship, educational resources, and networking opportunities.
We invite all eligible candidates to apply by completing the form below.
Winners & Judges
Winners & Judges
Meet our 2025 Ingredients for Success Official Judges
Meet our 2025 Ingredients for Success Official Judges
Frequently Asked Questions
Frequently Asked Questions
IFS is a national award program hosted by Famous Amos and its community partner, the U.S. Black Chambers, Inc. (USBC). Created to honor the legacy of Famous Amos founder Wally Amos, IFS aims to provide early-stage Black business owners with invaluable tools and resources that foster long-term success. Each year, IFS awards three business owners with $50,000 in capital, in addition to wrap-around services that include mentorship, networking, and educational resources.
IFS was created in 2020 to honor Famous Amos founder Wally Amos by creating pathways to success for the next generation of Black entrepreneurs. IFS aims to help early-stage Black business owners thrive long-term and achieve their dreams.
Please see a high-level program timeline: March 12 – Applications open online, March 18 – IFS & USBC host a workshop to assist with the application process, April 23 – Applications close, On or around May 14 – IFS notifies top 10 finalists, July 1 - IFS formally announces winners
What Every Business Owner Should Know
What Every Business Owner Should Know
8 Steps to Success
8 Steps to Success
USBC offers free resources to assist with completing your application and to strengthen your business knowledge. You may utilize them at any time.
For more information, please contact:
U.S. Black Chambers, Inc.
programs@usblackhambers.org
U.S. Black Chambers, Inc.
programs@usblackhambers.org
