Application Closes April 23, 2025  

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3 Winners  |  $150,000 In Awards

The Famous Amos Ingredients for Success (IFS) Entrepreneurs Initiative is an annual national award program launched by Ferrero North America in 2020. IFS creates pathways for early-stage Black business owners to thrive by providing $150,000 in capital awards, mentorship, networking, and educational resources. Honoring Wally Amos’ legacy and the “Famously You” ethos, this initiative celebrates the qualities that make each business owner unique and fosters long-term success for their businesses.
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Overview
people
Partnership
build
Business Resources
local_activity
The Legacy
grade
Program Impact
Community Overview
description
The Application Process

   Application Closes April 23, 2025  

  • -
    DAYS
  • -
    HOURS
  • -
    MINUTES
  • -
    SECONDS

3 Winners
|  $150,000 In Awards

 The Famous Amos Ingredients for Success (IFS) Entrepreneurs Initiative is an annual national award program launched by Ferrero North America in 2020. IFS creates pathways for early-stage Black business owners to thrive by providing $150,000 in capital awards, mentorship, networking, and educational resources.

Honoring Wally Amos’ legacy and the “Famously You” ethos, this initiative celebrates the qualities that make each business owner unique and fosters long-term success for their businesses. 
people
Partnership
build
Business Resources
local_activity
The Legacy
grade
Program Impact
Community Overview
description
The Application Process

 Application Requirements  

 Black small business owners are invited to apply by submitting a short video pitch. Entries are judged by a panel of renowned Black entrepreneurs, and 10 finalists are selected to compete in the next round. Ultimately, three winners will each be awarded $50,000 and access to mentorship, educational resources, and networking opportunities.

We invite all eligible candidates to apply by completing the form below. 

 Application Requirements  

  Black small business owners are invited to apply by submitting a short video pitch. Entries are judged by a panel of renowned Black entrepreneurs, and 10 finalists are selected to compete in the next round. Ultimately, three winners will each be awarded $50,000 and access to mentorship, educational resources, and networking opportunities.

We invite all eligible candidates to apply by completing the form below.  

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Judges / Winners

Meet our 2025 Ingredients for Success Official Judges

Judges / Winners

Meet our 2025 Ingredients for Success Official Judges

Meet the 2024 Ingredients for Success Grand Prize Winners:

Meet the 2024 Ingredients for Success Grand Prize Winners:

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 Resources 

 8 Steps to Success: What Every Business Owner Should Know 

 USBC offers free resources to strengthen your business
knowledge and assist you in completion of your application.
You can access them any time at the  links below.  

 Resources 

  8 Steps to Success: What Every Business Owner Should Know  

  USBC offers free resources to strengthen your business knowledge and assist you in completion of your application. You can access them any time at the links below.    
 Past and current winners receive access to curated content to assist in business expansion and sustainability. Checkout our alumni resources today! 
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 Past and current winners receive access to curated content to assist in business expansion and sustainability. Checkout our alumni resources today! 
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Frequently Asked Questions

IFS is a national award program hosted by Famous Amos and its community partner, the U.S. Black Chambers, Inc. (USBC). Created to honor the legacy of Famous Amos founder Wally Amos, IFS aims to provide early-stage Black business owners with invaluable tools and resources that foster long-term success. Each year, IFS awards three business owners with $50,000 in capital, in addition to wrap-around services that include mentorship, networking, and educational resources.
IFS was created in 2020 to honor Famous Amos founder Wally Amos by creating pathways to success for the next generation of Black entrepreneurs. IFS aims to help early-stage Black business owners thrive long-term and achieve their dreams.
Please see a high-level program timeline:
March 12 – Applications open online
March 20 – IFS & USBC host a workshop to assist with the application process
April 23 – Applications close
On or around May 14 – IFS notifies top 10 finalists
July 1 – IFS formally announces winners

Frequently Asked Questions

IFS is a national award program hosted by Famous Amos and its community partner, the U.S. Black Chambers, Inc. (USBC). Created to honor the legacy of Famous Amos founder Wally Amos, IFS aims to provide early-stage Black business owners with invaluable tools and resources that foster long-term success. Each year, IFS awards three business owners with $50,000 in capital, in addition to wrap-around services that include mentorship, networking, and educational resources.
IFS was created in 2020 to honor Famous Amos founder Wally Amos by creating pathways to success for the next generation of Black entrepreneurs. IFS aims to help early-stage Black business owners thrive long-term and achieve their dreams.
Please see a high-level program timeline:
March 12 – Applications open online
March 20 – IFS & USBC host a workshop to assist with the application process
April 23 – Applications close
On or around May 14 – IFS notifies top 10 finalists
July 1 – IFS formally announces winners

Presented By

For more information, please contact:
U.S. Black Chambers, Inc.
programs@usblackhambers.org

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